Just like most business owners will tell you it’s important to have MSI (Multiple Sources of Income), I firmly believe it is also crucial to use (MMS) Multiple Marketing Strategies. You want to diversify how are you generating leads, just like how you want to diversify where your income comes from. You never want to limit yourself by generating leads from only one source. Potential customers are scattered across the internet in different locations, and you need to find them. If you only use one strategy for marketing, you are leaving significant money on the table. You want your potential customers to be able to stumble upon you from many different locations, especially in multiple places on the internet.
In my personal experience, there is not one specific place all of my leads come from. My leads come through a variety of different marketing channels. I’ll detail four of them here:
SEO, Facebook Ads, Instagram, and Call Centers (Yes call centers still work on a large scale).
1) The first thing I make sure I do with my companies is to optimize my website for SEO (Search Engine Optimization) purposes. I want people to be able to look up my brand name or my services and be able to find me on the internet. If people search your brand name, and you don’t pop up on Google, you have much bigger problems. Everything begins with optimizing the website and to be able to convert potential traffic. This is the foundation of your marketing strategy. I personally will not even do marketing for a company unless they first let me optimize their website and enhance it so customers can be converted easily. This means a variety of things including adding contact forms in different locations on the website, adding pop-up contact forms to the site, and making it simple for potential customers to request more information.
Once the website is completed and ready to convert, this is when I implement my other marketing strategies where the goal is to drive traffic to the website or landing page.
2) Running ads on Facebook has become the go to method for generating leads, and that’s for good reason. Once you figure out exactly who your perfect target customer is and where they are located, it is very simple to target those exact people on Facebook with an Ad that will resonate with them. My team and I personally split test 10-20 Ad-sets at once at minimum. We see which ones are receiving the most attention, and which ones are not. We very quickly increase budget on the high performing ads, and decrease the budget on the low performing ads. Over time, our PPL (price per lead) will significantly decrease as we figure out exactly what works for the niche we are targeting. We have customers import their information directly into a Facebook form or direct them to a landing page off Facebook where they can input their information. Here’s the key once leads are generated: CALL THEM RIGHT AWAY!!! Not a week later, not a day later, not an hour later, CALL THEM INSTANTLY. In my years of experience dialing leads, the conversion rate and appointment set rate is the absolute highest right after they input their information!! This is a huge piece of information that I see a ton of business owners not doing.
3) Moving on from Facebook, let’s talk about Instagram. Instagram is quickly becoming the most talked about advertising platform in 2019. Everyone in the marketing space is seeing the value of Instagram. We use Instagram in a multitude of different ways, but for the sake of time, we’ll keep it brief. One strategy we implement is creating a large number of Instagram accounts and having them all link back to our one main Instagram account for our main product or service. Essentially, we build an army of accounts with bots attached them, following, liking, and Direct Messaging relevant people. These people can be found by hashtags, specific locations, similar interests, etc. What this does is allows people to come across a variety of different accounts that all lead back to the main account, rather than simply having one account for consumers to see. This diversifies us and has paid huge dividends for our products and services. Our company has even decided to sell this strategy as a service. This includes the setup, the management, and much more because it’s such an amazing service that most people don’t have the time to set up and manage themselves.
4) Finally, the one that may not resonate entirely with a lot of younger business professionals, is the call center. The call center has become a huge piece of our business. This can be outsourced fairly simply to an existing call center. We simply buy lists online of relevant data, write up a well-versed script, and have people dialing the lists all day long!! Data lists can be purchased for any type of vertical, and can even be narrowed down to zip code location if you want leads in a specific area! I’ve met many business owners that think a call center wouldn’t benefit them, until I sit down with them and show them how much it actually can help grow their business. Our call centers have become one of the biggest drivers of revenue we have.
In 2019 with everyone being on the Internet, there are an abundance of marketing strategies out there that can be and should be taken full advantage of. Hopefully these four strategies help you jumpstart your marketing efforts, or increase your current marketing efforts!