Just like most business owners will tell you it’s important to have MSI (Multiple Sources of Income), I firmly believe it is also crucial to use (MMS) Multiple Marketing Strategies. You want to diversify how are you generating leads, just like how you want to diversify where your income comes from. You never want to limit yourself by generating leads from only one source. Potential customers are scattered across the internet in different locations, and you need to find them. If you only use one strategy for marketing, you are leaving significant money on the table. You want your potential customers to be able to stumble upon you from many different locations, especially in multiple places on the internet.Read more
Where do most people get their first impression of your business? In today’s digital age, it’s online. This is why it’s so important to make sure your online reputation for your business is a positive one. If you’re not implementing an online reputation management strategy with your business, you better start. This article will give you 3 practical places you can begin:Read more
By now, everyone in the 21st century understands that in order to grow your business, you need to be online. The first step towards getting your business online is to make a website. Notice how I said “first step” and not “only step”? This is because the majority of business owners think that by creating a website, they’ve done what they need to do for potential costumers to find them.
This thinking is incorrect and costing them a ton of increased business; which is going directly to their competitors. The missing component: SEO.Read more
A picture is worth 1,000 words. If that’s the case, then how many words, or dollars, is a video worth? If you have a business with an online presence, it’s vital you understand how important Video Marketing is to your business. Gone are the days where you can simply put a few quality pictures on your website and leave it at that. Companies that are growing in today’s digital world understand that in order to grab a customer’s attention, you need to have videos.
Businesses of all sizes have found social media marketing to be a powerful and effective strategy for them to grow and reach new audiences — here’s why: