Just like most business owners will tell you it’s important to have MSI (Multiple Sources of Income), I firmly believe it is also crucial to use (MMS) Multiple Marketing Strategies. You want to diversify how are you generating leads, just like how you want to diversify where your income comes from. You never want to limit yourself by generating leads from only one source. Potential customers are scattered across the internet in different locations, and you need to find them. If you only use one strategy for marketing, you are leaving significant money on the table. You want your potential customers to be able to stumble upon you from many different locations, especially in multiple places on the internet.