Where do most people get their first impression of your business? In today’s digital age, it’s online. This is why it’s so important to make sure your online reputation for your business is a positive one. If you’re not implementing an online reputation management strategy with your business, you better start. This article will give you 3 practical places you can begin:
First, begin with your “Google My Business” listing. When you Google your company, what do you see? If you don’t see a box on the right-hand side with your business information, logo, hours, address, phone number, and description, you need to practice better reputation management. If a prospective customer Google’s your business, and there’s no optimized and fully completed business listing, what do you think that person will think of your business? Chances are they’ll move on to find a different business that may seem to have more credibility and more information to spend their money.
Second, I would begin a heavy positive review campaign. This is a very simple practice to follow, but so many businesses ignore this. When a customer Google’s your business and sees a ton of real 5 star reviews, this gives them a sense of security and trust with your company. Keep in mind, most people don’t set aside time to go online and leave you a good review. In reality, they will usually go out of their way to leave a review if its for a negative reason. Because of this, it’s important that you are prompting your satisfied customers to leave positive reviews for you online on as many platforms as possible. The two most important are on Google and Facebook.
Third, Press Releases. When people Google your business, and they see positive Press Releases, this also helps them in deciding if you are a reputable company they want to do business with. This will create massive goodwill for your business in your niche.
These are a few simple, but vital ways to ensure that your business’s reputation online is a positive one.
Here at Tru Power SEO we have many more ways to boost your reputation online significantly. Send us a message today and ask us about our Google My Business Optimization, our Review Campaign Strategies, and if you would more information about getting a Press Release from major news outlets to write a story about your brand.