By now, everyone in the 21st century understands that in order to grow your business, you need to be online. The first step towards getting your business online is to make a website. Notice how I said “first step” and not “only step”? This is because the majority of business owners think that by creating a website, they’ve done what they need to do for potential costumers to find them.
This thinking is incorrect and costing them a ton of increased business; which is going directly to their competitors. The missing component: SEO.
Creating a website for your business is a great first step, but if you don’t follow it up with the proper steps, you might as well be invisible online. Before you even create your website, it’s VITAL to make sure the person/company creating your website is proficient with SEO (Search Engine Optimization); otherwise, your website will be difficult for your customers to find. This is one of the biggest mistakes I find. Business owners have someone create them a website but don’t realize the website must be built for Google’s liking. Optimizing your website for Google’s liking will make your page rank higher in the Google search results. You must pair an SEO optimized website with off-page SEO and watch your rankings skyrocket.
SEO (Search Engine Optimization) is the process of increasing the quantity and quality of traffic to your website through organic search engine results. This is the key to increasing your business 10x. When someone searches keywords on Google relative to your industry, you want to have your website pop up. Whoever gets the most organic traffic, gets the most customers. In my experience, this is the #1 thing most business owners overlook. Also, the companies who are popping up on Google, are the companies that DOMINATE their niche.
Not only do you NEED to be on the first page of Google Search results, but studies show that the top five search results get 75% of the clicks. So if you want to grow your business, you need to be sure you have the right SEO so your company is visible online to the people who matter most: paying customers SEARCHING for your services/products.
Contact Tru Power SEO today and we will provide a free audit of your website and visibility online and what we believe we can do to help you increase your online traffic.