A picture is worth 1,000 words. If that’s the case, then how many words, or dollars, is a video worth? If you have a business with an online presence, it’s vital you understand how important Video Marketing is to your business. Gone are the days where you can simply put a few quality pictures on your website and leave it at that. Companies that are growing in today’s digital world understand that in order to grab a customer’s attention, you need to have videos.
So how important really is it to create videos about your product or service? Won’t a few pictures and captions get the job done? According to Hubspot, over 90% of online users said that videos explaining products or services are helpful in the decision process. And 64% of these users are more likely to buy a product/service online after watching a video about it. Therefore, it’s so important to have effective video marketing. People want to see your product/service in motion, they want to hear why they should consider making a purchase, not just read words on a screen. If you have a dynamic video to capture your target audience’s attention, you better believe that they’re more likely to make a purchase. You can be sure that if you’re not utilizing effective video marketing, that your competition is.
Did you know that including a video in an email about your product/service leads to a 200-300% increase in click-through rates? That means double if not triple the number of visitors to your website as opposed to what you would normally get if your email simply included words and pictures. It’s vitally important to your business’s success to have a powerful and eye-catching video for your consumers to see. Video marketing has the ability to draw a consumer in and hold their attention in a way that text and pictures simply cannot.
This is where we at Tru Power SEO can help. With the help of our in-house video marketing team, we can create a unique and attention-commanding video to make your product/service stand out from the crowd. We can create videos demonstrating products or services, a video explaining what sets your company apart from the rest and many other creative and intuitive offerings. Something as simple as a thirty-second video can add thousands of dollars in revenue to your bottom line. Reach out to us today and let us show you how to make your business stand out in this competitive digital world.