Businesses of all sizes have found social media marketing to be a powerful and effective strategy for them to grow and reach new audiences — here’s why:
- Your audience is already active on social media
In today’s age, businesses have to use social media marketing strategies in order to keep up with today’s always changing digital world.
Social media platforms are not a fad. They are here to stay and they are a new way to communicate. Businesses have to accommodate the fact that the majority of their target audience is already active on social networks.
Studies have shown how important it is for any company to maintain a good social media presence. A recent study by Ambassador has shown that 71% of consumers are more likely to buy from a brand or refer it to friends if they have a good experience with the business on social media.
It doesn’t matter if your business is a small company or a big well-known brand — they all must adapt and take advantage of this technological reality.
- What is Social Media Marketing (SMM)?
Social Media Marketing or SMM is a model of internet marketing that focuses on creating and sharing content designed for social media platforms as a branding tool.
SMM is marketing directed towards the fast-growing social networks to achieve engagement with the audience, therefore, raising brand awareness and creating an open and direct channel between businesses and their key audience.
Social media platforms are on the rise with a calculated 30% growth every year and in 2017 the number of adults using these networks reached 70%!
If you want to bet on a marketing strategy that is both effective and less costly than traditional advertising, social media is where you want to be — the audience is already there.
- Social Media Marketing has many advantages over traditional advertising
As the number of businesses opting for social media marketing keeps growing, they have found great advantages to this approach against traditional branding models.
The ad costs are significantly lower on social media than on any other platform – TV, radio or print. As well as being cheaper, advertising over social networks is quite flexible as your business can share content immediately to multiple platforms, reaching a wider audience and boosting brand awareness.
Finding your target audience is lost in traditional marketing. There is no way to get a targeted reach offline — you can only hope for the best results even after investing a lot in advertising. Social media has a targeted reach and the ads flow directly to your target audience. These targeted ads work to build up conversation and engagement directly to the business at a fraction of the cost of conventional marketing.
In traditional advertising, every campaign has a waiting time gap in learning if the ads are working or not — and how to improve them if not. With social media marketing, you have access to the real-time performance of the marketing strategies. Social media provides real-time tracking of how well your campaign is doing with instantaneous analysis of results. If there is anything you need to change on your ads you won’t waste any time. The businesses on social platforms can react and observe their marketing impact as it is happening.
- Get ready for success
Social media marketing has a wide range of effective tools any business can use for different purposes.
With Social Media Marketing, you will get a positive impact with your audience’s engagement, grow your brand awareness, and ultimately boost sales and build authority.
Ultimately, the positive rapport with your targeted audience will level up your business at a low-cost with immediate results.
Reach out to Tru Power SEO today to see how we can help you run your social media channels to grow your business!!