How to Increase Organic Traffic to Your Website
When it comes to any new website, the big word on everyone’s lips is always traffic. Knowing how to increase organic traffic is high up on the list for most people as paying for advertisements when you’re a brand new website or blog is a far stretch for most.
With marketers predicting that SEO is becoming more effective, with 82% reporting effectiveness, improving your organic traffic has never been a more effective focus.
What frightens most people is not understanding the best way to get organic traffic to their website. Because of this, instead of trying something new, they do nothing.
It’s this not taking action which is ultimately most people’s biggest downfall.
But fear not, this article is here to quickly show you how to increase organic traffic to your site without missing a beat.
Let’s get started.
Meet Your Maker
If you want to understand how to increase organic traffic to your site, you first have to realize who you are trying to impress. Google, the omega, the powerhouse of the internet, has some very particular set of rules when it comes to you ranking highly.
Sadly, it doesn’t always give the rules to us on a silver platter, but through careful analysis, sites have over time managed to identify some important factors that help you to increase your organic traffic over time.
With Google holding 80.5% of the search engine market share, you want to be impressing them.
Understand How to Optimize Your Site for Google
When it comes to optimizing your content for Google, there are a couple of important factors you need to consider if you want to increase organic traffic to your site.
Let’s go through some of the best tips for how you can increase your organic ranking in Google.
Create the Best Content Possible
Creating content just for the sake of it isn’t going to be a particularly strong strategy. Just putting out regular content because it’s ‘good for SEO’ can sometimes harm you more than help you.
Your website is your business, and most of the time, it’ll be the first impression of your company that your customer sees.
If you had a low-quality product in a shop window, it wouldn’t give off a great first impression. It’s for this same reason that your website articles should be high-quality.
With the average first-page result on Google containing 1,890 words, creating high-quality content is also a big indicator for helping you rank higher.
Make sure to make your content as relevant as possible and of a decent length to give you the best chance to increase organic traffic for your site.
Don’t Reach for the Stars
When you are doing keyword research, you may try and rank for some keywords with very high search volumes. After all, if a search-term gets 100,000 monthly searches even if you rank 25th, you’re bound to get a lot of traffic, right?
When it comes to search engines, no. Most of the traffic to a search term will go to the first three search results on page one. The rest of the traffic will go to the other pages, and anything further back than page two can often get very low amounts of traffic.
Instead of trying to hit the number one spot for a large keyword term, go for the low-hanging fruit. You’ll find it much easier to rank first for ten different keywords with 800 views than one keyword with 8000 views.
Consistency Is Key
Sometimes you can get so caught up with studies showing you the best times or days to post that you put off putting out your content. Just try to remain consistent.
You should be publishing to your blog at least once a week as a minimum. Ideally, the more you can post the better, but sometimes it can be difficult if you’re running a business to commit that much time.
Search engines love a website you update frequently, but forget about the robots for a second. Who loves it more than the search engines? People do.
A site that is regularly updated tells your user base that you are serious about your site and are wanting to provide good content. This makes it worth their time to read your blog and consume your content.
Guest Posting for Traffic
Gone are the days of guest posting for SEO links. These links in 2018 hold very little weight compared to what they once did back in 2013.
The real power in guest posting in 2018 is all about referral traffic, i.e., who is visiting that guest post and then jumping across to you.
Backlinking remains one of the most important growth factors for the success of a website alongside great quality content and guest posting can be a great way to create amazing content for your site.
But the links that come through Guest posting no longer help as much as they did. If you are focusing on writing guest posts for other peoples blogs, make sure they are a high-authority site with a lot of traffic.
You should make the purpose of the article to try and drive as much traffic to your site as possible while still providing value to the reader.
Be a Contributor to Your Industry
Being a contributor to other websites that operate within your industry is a great way to increase organic traffic for your site. By getting your name out there on high-authority sites, you not only drive more traffic back to your site you also improve the SEO and reputation of your site at the same time.
Large publications like the Huffington Post and Forbes are big powerhouses online in the business world. Try and find a company or website that is specific to your niche and industry and become a contributor for them.
Time to Increase Organic Traffic for Your Blog
With SEO becoming more effective throughout 2018 it’s easy to understand why improving organic results is important. Now you understand some of the basics of improving your organic traffic to your blog; it’s time to implement those changes.
Don’t let worries of SEO success get you down.
If you want help and support in improving your websites SEO reach out to us today.